Downtown Atlanta skyline and highway light trails at night

(ABOUT US)

We combine marketing strategy, social media and creative production with AI and technology that help companies work smarter.

Marketing is the heart of SXMG. We build the strategy, content, campaigns and daily presence that turn attention into lasting business growth.

Our technology practice brings AI into real company workflows. We create useful systems, automations, websites and tools that save time and expand what a team can accomplish.

ORIGINS

Nick McElroy started Southern Exposure as a one-man photography shop in Atlanta. A two-year automotive content program for Autotrader and Kelley Blue Book, and campaigns like Monday Night Brewing's collaboration with Run the Jewels, grew it into an agency. Today a small team makes social media, video and websites for more than 40 brands, from Pedro Furtivo tequila in Jalisco to Atlanta's food halls.

Chef Joey Ward plating at Georgia Boy, from a film SXMG made for the restaurant

01.

Autotrader and Kelley Blue Book

Automotive content program

2 YEARS

02.

Monday Night Brewing × Run the Jewels

Southern IPA campaign coverage

2023

03.

Sneaky Pete Spirits

Social media for Pedro Furtivo and Yacht Water

2024

04.

Pedro Furtivo Tequila

Origin Story, a brand film shot in Jalisco

2025

05.

CTR, Chattahoochee and Vela Park

Websites and events platforms for three food halls

2026

06.

SXMG web studio

17 websites designed and built

2026

Nick leads every client relationship and Sebastián is the mind behind our technology strategy: the websites, systems and AI under the work. A small core team of editors and developers works with them, and specialists join when the work calls for it.

Nick McElroy, founder of Southern Exposure Media Group

Nick McElroy

FOUNDER AND CEO

Sebastián Cañón, head of technology strategy at Southern Exposure Media Group

Sebastián Cañón

HEAD OF TECH STRATEGY

Let's worktogether

Tell us what you want to grow, improve or build. We will help you find the clearest path from idea to impact.

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